“There was a time, a time before cable. When the local anchorman reigned supreme.” – Anchorman
News used to break with reporters. Before reporting the news, however, reporters had to research, check facts and call sources before it made print or was uttered on air.
Twitter changed all of that.
Although news is still reported, news doesn’t break, it tweets. As one writer put it: think of it “not as a distraction but as a way to enhance [your] ability to report and share news.”
News on Twitter spreads faster than any other:
- In 2009, Capt. Chesley B. “Sully” Sullenburger landed USAirways Flight 1549 in the Hudson river after a bird strike during takeoff. Before mainstream media picked it up, an onlooker tweeted a photo.
- Egypt was protesting President Hosni Mubarak, in 2011, and wanted democracy. Twitter “[sped] up the process by helping to organize the revolutionaries, transmit their message to the world and galvanize international support.”
- Shortly after the 2013 Boston Marathon Bombing, Boston Police tweeted for help to gather information and potential evidence.
The Takeaway for Nonprofits:
- Tweet photos and updates such as milestones for donation drives.
- Report key facts about your organization with a hashtag.
- Use Twitter to announce winners during campaigns.