Twitter Series Part 4: Granting VIP Access

Similar to the Feedback post, before social media, access to celebrities, brands and organizations was limited and often one way, where you couldn’t respond to them.

Twitter, however, allows exclusive access to:

VIP access can be extended to nonprofits as well. Donors used to be satisfied with an annual report. Today, cultural shifts (read: transparency) have increased the need for insider access.

The Takeaway for Nonprofits
  • Use Twitter to show photos of staff working behind the scenes.
  • Tweet exclusive sneak peeks of upcoming content.
  • Announce live streams or google hangouts for a Q&A session.
Jump to the Others:
  1. Intro
  2. Feedback
  3. Reporting Tool
  4. VIP Access (You’re here)
  5. Grass Roots Campaigns
  6. Digital Concierge
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