Similar to the Feedback post, before social media, access to celebrities, brands and organizations was limited and often one way, where you couldn’t respond to them.
Twitter, however, allows exclusive access to:
- Celebrities Ashton Kutcher and Demi Moore use Twitter to give backstage access at the Oscars to Twitter followers.
- Nasa invited 150 of its Twitter followers to a tweetup, or a real-life meeting with twitter followers, for a rare chance to meet NASA scientists and take a look behind the scenes.
- Justin Bieber takes a moment to wish some of his Twitter followers happy birthday.
- Master Match Maker and host of Tough Love, Steven Ward, announces his live streams and google hangouts on his twitter feed. During this event, he gives advice and answers questions.
VIP access can be extended to nonprofits as well. Donors used to be satisfied with an annual report. Today, cultural shifts (read: transparency) have increased the need for insider access.
The Takeaway for Nonprofits
- Use Twitter to show photos of staff working behind the scenes.
- Tweet exclusive sneak peeks of upcoming content.
- Announce live streams or google hangouts for a Q&A session.