Social media can spread all messages, regardless of author, and because of this, we’re no longer confined to where we live.
After the Boston Marathon bombing, a running campaign was launched to show support for the wounded and fallen.
After the Newtown shootings, Ann Curry tweeted the idea to perform 26 acts of kindness in honor of the 20 children and 6 adults killed in the shooting.
The Gezi Park resistance, which eventually led to the political protest for Turkey’s government, started out as a protest to save trees and a park for urban development. News spread via Twitter and media coverage about the police violence, and the #Occupygezi campaign spread, leading to nation-wide protests and riots.
Not every grassroots campaign has a large reach. Some only reach a small group or last a few days. Some are facilitated by an organization and some are passed along organically.
The Takeaway for Nonprofits:
- Create an environment that utilizes slactivist and user initiated campaigns.
- Ask users to retweet your message.
- Provide an easy to complete action (tweeting a photo or signing a pledge).