Twitter Series Part 5: How the # Can Change Lives

Social media can spread all messages, regardless of author, and because of this, we’re no longer confined to where we live.

#BostonStrong
After the Boston Marathon bombing, a running campaign was launched to show support for the wounded and fallen.

#26acts
After the Newtown shootings, Ann Curry tweeted the idea to perform 26 acts of kindness in honor of the 20 children and 6 adults killed in the shooting.

#OccupyGezi
The Gezi Park resistance, which eventually led to the political protest for Turkey’s government, started out as a protest to save trees and a park for urban development. News spread via Twitter and media coverage about the police violence, and the #Occupygezi campaign spread, leading to nation-wide protests and riots.

Not every grassroots campaign has a large reach. Some only reach a small group or last a few days. Some are facilitated by an organization and some are passed along organically.

The Takeaway for Nonprofits:
  • Create an environment that utilizes slactivist and user initiated campaigns.
  • Ask users to retweet your message.
  • Provide an easy to complete action (tweeting a photo or signing a pledge).
Jump to the others:
  1. Intro
  2. Feedback
  3. Reporting Tool
  4. VIP Access
  5. Grass Roots Campaigns (You’re here)
  6. Digital Concierge
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