Like many millennials, I don’t have a lot of money to give to charity. I give what I can and donate online—especially on #GivingTuesday, the Tuesday after Thanksgiving.
The organization sent the standard thank you email and a postcard a short time later. Nothing unexpected. Follow-up emails appeared in my inbox. Still, nothing unexpected.
Then, 10 days before Mother’s Day, a postcard-style email arrived in my inbox with a gif (see below).
- Simple message
- Highly visual
- The gif never stops moving.
- Images move a half a second too fast.
After viewing this email, I wondered, why don’t more nonprofits do this type of email campaign?
Create Your Own Gif
Creating a gif is simpler than you may think. Any nonprofit can create a gif and send it out in a postcard-style email. Do you run the risk of annoying your donors and receiving unsubscribes? Yes, but that is a possibility when you send every email, targeted or not.
In order to find success, remember the following:
- Target appropriately.
- Keep your message simple and visual.
- Be relevant and timely.