Go Pro Without the Dough

The major social networks have ways for nonprofits to maximize their social reach for free or for a reduced cost. Has your organization taken advantage of all of them?


YouTube is very nonprofit friendly in comparison to other online free video hosting services. YouTube offers its partners programs to nonprofits for free—all you have to do is create a channel and apply to the program. (The process is similar to filling out a simple grant request.)

As described on the program’s page, benefits include:

  • Donation button on the videos
  • Call to action overlays
  • Live streaming options
  • Access to production resources
    • Many famous YouTubers, such as iJustine, have agreed to help out nonprofits on a shoestring budget.

Although Twitter does not offer discounts for its ads, it does host a compilation of best practices and important information for nonprofits using Twitter.


Similar to Twitter, Facebook does not offer an ad program for nonprofits, although there is a push for Facebook to create a grant option for nonprofits. It does, however, offer best practices, tips, FAQs and case studies.


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