Author Archives: Michael Mitchell

The Movie Starring Me: How Nonprofits Can Make Donors Feel More Awesome

I like to think of my life as a movie. I assume I’m not alone in that line of thinking as I’m sure you’ve mentally etched your personal legacy or life story. I have already chosen a much better looking actor to play me and I’ve paired myself with an Oscar-worthy cast. My movie would […]

What Nonprofits Should Be Doing During the Super Bowl

You remember last year, right? The lights went out at the Super Dome. Your family and friends cracked wise about some electrician being in trouble and then you proceeded to bury another Frito in some sour cream. Meanwhile, the clever people from Oreo were concocting something so clever and simple, that it shaped the way we […]

2 Insights for Telling Better Nonprofit Stories in 2014: Part II of II

Be sure to read Part I: Collaborative Storytelling before continuing to Part II. No. 2  Activist Storytelling Social media enables your supporters to shape the outcome of a mission story that has real-world effects. Conspiracy For Good, for example, weaves in real-life scenarios with fiction. Created by Tim Kring, the producer of NBC’s hit show […]

2 Insights for Telling Better Nonprofit Stories in 2014: Part I of II

Everyday Africa is devoted to telling a different story about the continent: a place of beauty. In order to tell its story, contributors from throughout the continent submit photos via social media–a new-age form of storytelling that should become more commonplace among nonprofits.Nonprofits can tell stories like never before through social media. Thanks to the […]

3 Digital Trends to Look for in 2014

– YODA, Star Wars Episode V: The Empire Strikes Back I love trends because they reflect a human truth: We are constantly searching for something new. Trends are often a manifestation of this shared search. For charities, the following trends can give you an edge while meeting donors’ ever-changing expectations and needs. 1. Visual Commentary […]

3 Lessons Learned About Social Media in 2013

Before I attempt to predict the future in 2014 in my next post, let’s savor the lessons learned about social media in 2013. 1. More Mobile, More Social Think about this: 63 percent of Americans say they check their smartphone hourly. Nine percent check their phone every FIVE MINUTES! Another study shows that people check […]

How Save the Children Just Compiled an Annual Report Into a Tweet

Save the Children updated its followers via Twitter on the Typhoon Haiyan rescue efforts. See that tweet from Save the Children? It includes a photo of the relief packages sent to the Philippines by Save the Children. It’s brilliant, yet simple. It’s interesting, yet not staged. It’s a story, an authentic one that its supporters can be […]

What Do Pinterest’s and Instagram’s Sponsored Posts Mean for Nonprofits?

Pinterest is trialling sponsored pins: ads will look like actual pins. Social media has changed the way we consume information: We swipe, we sift, we scroll. (Sounds like the beginning of a Pink song, right? No? Nothing? Never mind.) Pinterest, among the most popular social networks with women, is designed to appeal to this behavior. […]

The Social Trend That Nonprofits Cannot Ignore

Maybe you’ve done it before: You pass by someone, a complete stranger, and wonder what their life story is all about. And then…you keep walking, never to see that person again. There has been a movement on Facebook to take a portrait of a random passerby and ask them their life story. It’s called the […]

Nonprofit Vine Series Part 5 of 5: Contests

The final part of our Vine series is about contests–a form of fundraising and interaction that is gaining popularity among nonprofits.  For example, Asthma UK asked fans and followers to stage a celebration Vine and tweet it back to a designated hashtag. According to their blog they wanted “people to get creative and show how […]