Category Fundamentals

How to Avoid Donor Drop Off After a Big Gift

Let’s say your organization just received a gift, about $2 million in unrestricted funds. Your first thoughts might include: Wow! How can we best use this? We must thank the donor appropriately. You produce a beautiful piece detailing the donor’s generosity and proudly publish it to the world. Then something unexpected happens. Your other donors, […]

Go Pro Without the Dough

The major social networks have ways for nonprofits to maximize their social reach for free or for a reduced cost. Has your organization taken advantage of all of them? YouTube YouTube is very nonprofit friendly in comparison to other online free video hosting services. YouTube offers its partners programs to nonprofits for free—all you have […]

Nonprofits: To Trade or Not to Trade Social Traffic for Donations?

Have you seen something like the example on the right before? (I’m sure you have.) This social “ad” poses obvious questions and requires you to like or share for an answer. But there are two problems with it: #1 It’s desperate. You may get likes and shares, but you may be unliked just as easily. […]

The Movie Starring Me: How Nonprofits Can Make Donors Feel More Awesome

I like to think of my life as a movie. I assume I’m not alone in that line of thinking as I’m sure you’ve mentally etched your personal legacy or life story. I have already chosen a much better looking actor to play me and I’ve paired myself with an Oscar-worthy cast. My movie would […]

Super Bowl XLVIII Predictions: A Debate About What Advertisers Will Do in 2014

The following is a friendly debate between Social Media Strategists Michael Mitchell and Jess Mimick about what to expect in this year’s Super Bowl ad war.  Michael: “OMAHA…OMAHA…OMAHA!” Peyton Manning shouts, eyeballing the Seattle Seahawks defense as they shift  coverage before the snap. “What does that mean anyway?” TV watchers say. Seconds later, they are […]

2 Insights for Telling Better Nonprofit Stories in 2014: Part II of II

Be sure to read Part I: Collaborative Storytelling before continuing to Part II. No. 2  Activist Storytelling Social media enables your supporters to shape the outcome of a mission story that has real-world effects. Conspiracy For Good, for example, weaves in real-life scenarios with fiction. Created by Tim Kring, the producer of NBC’s hit show […]

How Arnold Won Over the Internet for Charity

Arnold Schwarzenegger has won over the Internet in the name of charity. On Tuesday, Jan. 21, 2014 Arnold hosted his second Ask Me Anything (AMA) on Reddit. He wrote: Watch Arnold prank Gold’s Gym members to help raise money for charity. On the same day, a hilarious video of him pranking people in Gold’s Gym […]

3 Digital Trends to Look for in 2014

– YODA, Star Wars Episode V: The Empire Strikes Back I love trends because they reflect a human truth: We are constantly searching for something new. Trends are often a manifestation of this shared search. For charities, the following trends can give you an edge while meeting donors’ ever-changing expectations and needs. 1. Visual Commentary […]

3 Lessons Learned About Social Media in 2013

Before I attempt to predict the future in 2014 in my next post, let’s savor the lessons learned about social media in 2013. 1. More Mobile, More Social Think about this: 63 percent of Americans say they check their smartphone hourly. Nine percent check their phone every FIVE MINUTES! Another study shows that people check […]

How Save the Children Just Compiled an Annual Report Into a Tweet

Save the Children updated its followers via Twitter on the Typhoon Haiyan rescue efforts. See that tweet from Save the Children? It includes a photo of the relief packages sent to the Philippines by Save the Children. It’s brilliant, yet simple. It’s interesting, yet not staged. It’s a story, an authentic one that its supporters can be […]