Category Observations

How to Avoid Donor Drop Off After a Big Gift

Let’s say your organization just received a gift, about $2 million in unrestricted funds. Your first thoughts might include: Wow! How can we best use this? We must thank the donor appropriately. You produce a beautiful piece detailing the donor’s generosity and proudly publish it to the world. Then something unexpected happens. Your other donors, […]

Watch My Video, Maybe?

Thanks to fast connections and free sites like YouTube and Vimeo, videos created by anyone can be uploaded and shared with the entire Internet to see. Many creative videos have appeared, but have you seen parodied videos using popular music? Two examples The video uses the song, “Call Me Maybe” by Carle Ray Jepson, with […]

How Gifs Can Lead to Gifts

Like many millennials, I don’t have a lot of money to give to charity. I give what I can and donate online—especially on #GivingTuesday, the Tuesday after Thanksgiving. I also give to charity with some of my girlfriends for Christmas instead of doing a gift exchange, and this year we gave to charity: water. The […]

Know Your Audience: Where Do They Live on Social?

I recently attended the Social Media 4 Nonprofits (SM4NP) conference in New York City, both to present and learn from others.  During a post-lunch breakout session, the people at each table were asked to share a social media challenge that they faced and their solution. The rest of the table was also encouraged to offer […]

Crowdsourcing for Nonprofits Part 5: Razoo

Web version The best thing about razoo.com is its mobile friendly site and individual site option. The worst thing about razoo.com is pre-setup pages need to be activated by the nonprofit. A nonprofit can have its own fundraiser and individuals can raise on behalf of the organization. A list of current individual fundraisers for that […]

Crowdsourcing for Nonprofits Part 4: FirstGiving

Web version The best thing about FirstGiving.com is the customization and donor challenges. The worst thing about FirstGiving.com is its cost and fees. Its custom styling can give the look and feel of your organization’s site. The optional peer-to-peer fundraising allows challenges to be set up among individuals (gamification!), and minimum donations are controlled by […]

Crowdsourcing for Nonprofits Part 3: Fundly

Web version The best thing about Fundly.com is the important items on the donation page are above the fold. The worst thing about Fundly.com is its template and popups. After Kickstarter, Fundly is one of the more popular crowdsourcing sites. Its pages get right to the point of the campaign, and anyone can start a […]

Crowdsourcing for Nonprofits Part 2: Causevox.com

Web version The best thing about CauseVox.com is its customization. The worst thing about CauseVox.com is the server speed. If you want a page that looks like your own and has blog-like updates, this is for you. The styling is fully customizable, an optional free trial is available until you reach $5,000 in donations and […]

Crowdsourcing for Nonprofits Part 1: Fundraise.com

Web version The best thing about fundraise.com is its template. The worst thing about fundraise.com is its template. Its pages are clean and it is easy to locate everything you need. The important features are brightly colored and large. The mobile site is equally clean and user friendly. Setup is fast and free—a great option […]

Nonprofits: To Trade or Not to Trade Social Traffic for Donations?

Have you seen something like the example on the right before? (I’m sure you have.) This social “ad” poses obvious questions and requires you to like or share for an answer. But there are two problems with it: #1 It’s desperate. You may get likes and shares, but you may be unliked just as easily. […]