Category social media

How to Avoid Donor Drop Off After a Big Gift

Let’s say your organization just received a gift, about $2 million in unrestricted funds. Your first thoughts might include: Wow! How can we best use this? We must thank the donor appropriately. You produce a beautiful piece detailing the donor’s generosity and proudly publish it to the world. Then something unexpected happens. Your other donors, […]

Watch My Video, Maybe?

Thanks to fast connections and free sites like YouTube and Vimeo, videos created by anyone can be uploaded and shared with the entire Internet to see. Many creative videos have appeared, but have you seen parodied videos using popular music? Two examples The video uses the song, “Call Me Maybe” by Carle Ray Jepson, with […]

Go Pro Without the Dough

The major social networks have ways for nonprofits to maximize their social reach for free or for a reduced cost. Has your organization taken advantage of all of them? YouTube YouTube is very nonprofit friendly in comparison to other online free video hosting services. YouTube offers its partners programs to nonprofits for free—all you have […]

How Gifs Can Lead to Gifts

Like many millennials, I don’t have a lot of money to give to charity. I give what I can and donate online—especially on #GivingTuesday, the Tuesday after Thanksgiving. I also give to charity with some of my girlfriends for Christmas instead of doing a gift exchange, and this year we gave to charity: water. The […]

Know Your Audience: Where Do They Live on Social?

I recently attended the Social Media 4 Nonprofits (SM4NP) conference in New York City, both to present and learn from others.  During a post-lunch breakout session, the people at each table were asked to share a social media challenge that they faced and their solution. The rest of the table was also encouraged to offer […]

The Movie Starring Me: How Nonprofits Can Make Donors Feel More Awesome

I like to think of my life as a movie. I assume I’m not alone in that line of thinking as I’m sure you’ve mentally etched your personal legacy or life story. I have already chosen a much better looking actor to play me and I’ve paired myself with an Oscar-worthy cast. My movie would […]

Super Bowl XLVIII Predictions: A Debate About What Advertisers Will Do in 2014

The following is a friendly debate between Social Media Strategists Michael Mitchell and Jess Mimick about what to expect in this year’s Super Bowl ad war.  Michael: “OMAHA…OMAHA…OMAHA!” Peyton Manning shouts, eyeballing the Seattle Seahawks defense as they shift  coverage before the snap. “What does that mean anyway?” TV watchers say. Seconds later, they are […]

What Nonprofits Should Be Doing During the Super Bowl

You remember last year, right? The lights went out at the Super Dome. Your family and friends cracked wise about some electrician being in trouble and then you proceeded to bury another Frito in some sour cream. Meanwhile, the clever people from Oreo were concocting something so clever and simple, that it shaped the way we […]

2 Insights for Telling Better Nonprofit Stories in 2014: Part II of II

Be sure to read Part I: Collaborative Storytelling before continuing to Part II. No. 2  Activist Storytelling Social media enables your supporters to shape the outcome of a mission story that has real-world effects. Conspiracy For Good, for example, weaves in real-life scenarios with fiction. Created by Tim Kring, the producer of NBC’s hit show […]

How Arnold Won Over the Internet for Charity

Arnold Schwarzenegger has won over the Internet in the name of charity. On Tuesday, Jan. 21, 2014 Arnold hosted his second Ask Me Anything (AMA) on Reddit. He wrote: Watch Arnold prank Gold’s Gym members to help raise money for charity. On the same day, a hilarious video of him pranking people in Gold’s Gym […]