Have you seen something like the example on the right before? (I’m sure you have.) This social “ad” poses obvious questions and requires you to like or share for an answer. But there are two problems with it: #1 It’s desperate. You may get likes and shares, but you may be unliked just as easily. […]

I like to think of my life as a movie. I assume I’m not alone in that line of thinking as I’m sure you’ve mentally etched your personal legacy or life story. I have already chosen a much better looking actor to play me and I’ve paired myself with an Oscar-worthy cast. My movie would […]

The following is a friendly debate between Social Media Strategists Michael Mitchell and Jess Mimick about what to expect in this year’s Super Bowl ad war.  Michael: “OMAHA…OMAHA…OMAHA!” Peyton Manning shouts, eyeballing the Seattle Seahawks defense as they shift  coverage before the snap. “What does that mean anyway?” TV watchers say. Seconds later, they are […]

You remember last year, right? The lights went out at the Super Dome. Your family and friends cracked wise about some electrician being in trouble and then you proceeded to bury another Frito in some sour cream. Meanwhile, the clever people from Oreo were concocting something so clever and simple, that it shaped the way we […]

Be sure to read Part I: Collaborative Storytelling before continuing to Part II. No. 2  Activist Storytelling Social media enables your supporters to shape the outcome of a mission story that has real-world effects. Conspiracy For Good, for example, weaves in real-life scenarios with fiction. Created by Tim Kring, the producer of NBC’s hit show […]

Arnold Schwarzenegger has won over the Internet in the name of charity. On Tuesday, Jan. 21, 2014 Arnold hosted his second Ask Me Anything (AMA) on Reddit. He wrote: Watch Arnold prank Gold’s Gym members to help raise money for charity. On the same day, a hilarious video of him pranking people in Gold’s Gym […]

Everyday Africa is devoted to telling a different story about the continent: a place of beauty. In order to tell its story, contributors from throughout the continent submit photos via social media–a new-age form of storytelling that should become more commonplace among nonprofits.Nonprofits can tell stories like never before through social media. Thanks to the […]

– YODA, Star Wars Episode V: The Empire Strikes Back I love trends because they reflect a human truth: We are constantly searching for something new. Trends are often a manifestation of this shared search. For charities, the following trends can give you an edge while meeting donors’ ever-changing expectations and needs. 1. Visual Commentary […]

Before I attempt to predict the future in 2014 in my next post, let’s savor the lessons learned about social media in 2013. 1. More Mobile, More Social Think about this: 63 percent of Americans say they check their smartphone hourly. Nine percent check their phone every FIVE MINUTES! Another study shows that people check […]

Save the Children updated its followers via Twitter on the Typhoon Haiyan rescue efforts. See that tweet from Save the Children? It includes a photo of the relief packages sent to the Philippines by Save the Children. It’s brilliant, yet simple. It’s interesting, yet not staged. It’s a story, an authentic one that its supporters can be […]