Tag Archives: Steps (group)

Nonprofit Vine Series Part 4 of 5: Give Donors VIP Access

November 7, 2013 · by · in Fundamentals, Fundraising, Miscellaneous, Observations, social media, socialbystelter, Trends · Leave a comment

“Engagement. It’s all about engagement.” You’ve heard this before, right? The definition comes across as simple, sure, but it doesn’t always make the cartoonish light bulb go on. Want another way to understand the power of social media? Grant your supporters VIP access. Give them a behind-the-scenes look of the organization. This is called humanization. Earlier […]

Wait! Before You Put a Planned Giving Link in That Facebook Post…

October 22, 2013 · by · in Fundamentals, Fundraising, Miscellaneous, Observations, social media, socialbystelter, Trends · Leave a comment

For development teams at nonprofits, the most common way to use social media is to paste web articles into Facebook. This is good, except…is it always interesting? Let’s say you are a supporter of your organization on Facebook. Imagine it’s the end of the workday. You are waiting for your bus to take you home […]

So Your Nonprofit Doesn’t Have Time for Social Media?

October 2, 2013 · by · in Fundamentals, Fundraising, Miscellaneous, Observations, social media, socialbystelter, Trends · Leave a comment

“That’s nice,” says the nonprofit development director, observing a fellow nonprofit’s beautiful Instagram page. “But we just don’t have time for social media.” Too often, I talk with nonprofit staff who say they cannot commit to social because they don’t have the time, the resources or full buy-in. I get it: Social media is not […]